Platinum A' Design Award Winner 2022
home appliance, coffee machine, product design, industrial design, contemporary design, minimalist aesthetic, geometric form, sculptural object, transparent reservoir, polycarbonate construction, matte black finish, chrome metallic accents, stainless steel trim, cylindrical volume, ovoid form, curved geometry, rectilinear elements, high-key background, neutral white ground, centered composition, vertical orientation, asymmetrical balance, diffused lighting, soft shadows, specular highlights, reflective surfaces, material contrast, smooth texture, injection-molded plastic, thermoplastic housing, technological sophistication, functional object, kitchen appliance, beverage preparation, modern convenience, precision engineering, streamlined silhouette, clean lines, restrained palette, achromatic color scheme, silver gray tones, deep black tones, brilliant white accents, commercial photography, product visualization, technical documentation style, orthographic perspective, elevated viewpoint, three-quarter angle, formal clarity, dimensional accuracy, surface articulation, component integration, interface design, control panel graphics, white iconography, typographic elements, brand identity integration, material refinement, contemporary aesthetic, design excellence, award-winning design, premium quality indicators, sophisticated engineering, user-centered design, ergonomic consideration, compact footprint, countertop appliance, domestic technology, daily ritual object, beverage culture, coffee preparation system, capsule-based brewing, convenience technology, lifestyle enhancement, contemporary living, design innovation, form-function synthesis, visual economy, geometric purity, sculptural presence, material honesty, manufacturing precision, molding technology, assembly clarity, seamless integration, detail resolution, finish quality, professional execution, studio lighting, neutral presentation, figure-ground relationship, positive-negative space, volumetric form, three-dimensional presence, tactile appeal, visual refinement, understated elegance, technological beauty, mechanical poetry, utilitarian sculpture, everyday excellence
Classy Plus is an all in one espresso and coffee brewer designed for the North American market, offering the complete experience of Italian coffee culture from espresso to cappuccino or latte. In addition, the machine also has a filter coffee selection and a double shot function to cater for specific preferences of this market. Classy Plus is Ideal for small offices and conference rooms. Its slim design is building on Lavazza's established form language in this segment. It is characterised by a contrasting exterior shell enveloping the main body and embossed Lavazza logos on the sides.